You are reading “Market Research Society”, one entry from Oasis Market
- Published:
- 19.01.10 / 5am
Market Research Society
The European Society for Opinion and Marketing Research (ESOMAR) is the world organisation for enabling better research into markets, consumers and societies. ESOMAR promotes the value of market and opinion research in illuminating real issues and bringing about effective decision-making on a global level.
Mission
ESOMAR’s mission is to promote the highest standards in market research for improving decision making in the public and private sectors. We seek to do this by:
- safeguarding the interests of the Market and Opinion Research industry globally
- improving and promote international best practice
- promoting the value of the industry to commerce and society
Industry Standards and Codes of Ethical Practice
ESOMAR has established code or 'codes of ethical practice' and s for its members and actively advocates self-regulation by promoting industry standards and the worldwide code of practice. All individual members agree to abide by these standards and codes of ethical practice while conducting telephone, face-to-face or online surveys.
- ICC/ESOMAR International Code on Market and Social Research - all members agree to abide by the code which has been jointly drafted by ESOMAR and the International Chamber of Commerce. The code has been adopted or endorsed by the major national professional bodies around the world.
- Global Guidelines – numerous guidelines for responsible research regulation
ESOMAR has developed the International Standard (ISO 20252) norm for market, opinion and social research for market research. ESOMAR's Code of Ethical Practice has been adopted by more than 100 national market research associations and by all individual members.
Membership
Founded in 1948, ESOMAR began as a regional association within Europe. Currently, with almost 5000 individual members in over 100 countries, ESOMAR’s membership brings together professionals in market and opinion research, marketing, advertising, business, public affairs and media from across the world.
Global Representatives Programme
Active in almost 80 countries, ESOMAR representatives are dedicated professionals who serve as local ambassadors, liaising between ESOMAR and their local constituents. Representatives promote the aims of ESOMAR on a local and regional level to support the use of opinion and market research for the benefit of business and society at large.
International Programme of Events
ESOMAR organises and manages a comprehensive international program of industry-specific conferences, forums and workshops.
Conferences and Events
- Congress – annual international flagship event
- Regional Conferences – Latin America and Asia Pacific
- Research events – Online, Panel research, Qualitative,
- Industry Specific – Healthcare, Retail, fragrance World Wide Multimedia Measurement
Forums
- ESOMAR forums are interactive and designed to stimulate in-depth discussion in a broader context by addressing strategic business concerns rather than focusing on specific research techniques and practices.
World’s largest Industry Trade Show
- Largest annual program of industry trade shows with 7 exhibitions held annually on 4 continents
Global Industry Reporting
ESOMAR produces 2 prestigious industry reports
- Global Market Research Report (GMR) – an annual study conducted in cooperation with KPMG Advisory, the GMR is the only study that documents on a global basis market research turnover, sources of revenue, methodologies, global trends and overview of the world’s top 25 research firms broken down by region and country.
- Global Prices Study – a global benchmarking study conducted by ESOMAR that reports on prices in over 65 countries and includes analysis of changes over time to assist research providers and buyers in executing market research projects
Industry Publications
ESOMAR publishes a range of books, industry reports, conference papers and an international magazine to stimulate innovative thinking, challenge the status quo and to promote best practice in market and opinion research.
- Directory of Research Organisations (Vol I & II)
- Research World Magazine (10 issues per year)
- Market Research Best Practice
- Market Research Handbook
- Market Research Explained
Professional Development
ESOMAR facilitates career development at all stages of a professional career – from student offerings to workshops for leaders and senior market researchers.
Developing Talent – is an initiative created by ESOMAR to enhance the skills, know-how and expertise of future market research professionals.
- Young Researcher of the Year Award – ESOMAR award that seeks to challenge the best young minds in the market and opinion research industry to produce innovative research addressing society’s most pressing problems such as Ageing, the Digital Divide and AIDS/HIV.
- Future Talent Meets the Industry – ESOMAR provides high-potential students from across the globe with opportunities to gain practical experience and meet leaders in the industry at ESOMAR events.
Workshops – ESOMAR runs over 25 workshops on 5 continents. Led by industry experts, these workshops provide a unique opportunity to learn new methodologies while acquiring new competencies and access to global approaches and solutions.
Online Career Centre – ESOMAR created this online platform of industry vacancies to stimulate and facilitate recruitment in the market research industry on a global level.
See also
- Council of American Survey Research Organizations
- Marketing research